Axel Kirchhof

CLOSED, Hamburg, Interior Design

2013, Hamburg, Germany

For fashion label Closed PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN was commissioned to redesign the brand’s first flagship store on Bergstrasse in Hamburg. Completed in March 2013, the 226 sqm interior is divided into a separate male and female space yet featuring an open interior design, having eliminated all interior walls. A large glass window front of the corner store allows for optimum use of daylight, resulting in a bright and airy interior and maximum use of display space to the exterior.

The redesign of the Hamburg flagship store features the brand new architectural concept whereby the space is created as a bright, airy and open interior with a number of new designed display units, providing for a combination of hanging and flat presentations. New central pieces are the steel-framed glass cabinets with built-in fluorescent lighting, open shelves from black lacquered wood veneer and a new black steel cabinet. The cool and artistic look is balanced by warm elements such as white marble tables, a signature wall in yellow as well as a free-standing wooden cabinet used for jewellery display. Grey oiled solid wooden floorboards and hanging space via thin, elegant black coat racks positioned along the walls over bench elements strengthen the overall appearance, expressing a modern and forward quality of the brand. With the new store concept a dynamic within the space is generated, encouraging the customer to move around the merchandise.

The redesign of the Hamburg flagship store reflects the continuation of the close and ongoing working relationship between the two companies. Since 2004, PHILIPP MAINZER has realised all showroom and store spaces as well as exhibitions for the international fashion brand and created a recognisable brand architecture for the label.

Facts

Client:
Closed GmbH
Location:
Hamburg, Germany
Status:
Completed
Programme:
226 sqm store

Credits

Interior Design:
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-7
Team:
Johanna Egenolf, Elena Bühler, Julia Kluger
Lighting:
LTS
Curtains:
Kvadrat
Carpet:
Kasthall
Photography:
Axel Kirchhof

CLOSED, Gallery Nolin Judin, Berlin, Exhibition Design

2013, Berlin, Germany

For the international fashion brand Closed, an exhibition design at Nolin Judin Gallery was developed in the context of the fashion fair Bread & Butter 2013 in Berlin. A 275 sqm presentation with bespoke furniture was created, underlining the pure and innovative character of the fashion brand’s collection.

A black wooden catwalk was designed to meander through the space seeming to float above the bright floor and flanked by glass cabinets on both sides. The 2 m high custom-made cabinets, made from glass in a frame of powder-coated steel in umbra grey highlighted the men’s and women’s fashion in a distinct and progressive way. Illuminated from the bottom of the glass cabinets the garments obtained a weightless character, especially when presented lying on the glass surface of the pure cabinet tables. Completed by three different shapes of steel clothes racks, the clothing presentation was accentuated by painted curry-coloured walls, a sensitive ceiling illumination as well as beamer projections of CLOSED catwalk situations.

In 2004, the collaboration with the Hamburg based fashion label Closed started with the realisation of the company’s first flagship store in downtown Hamburg. Since then, the fashion label commissioned the interior design of all Closed stores and showrooms around the world with the briefing to establish a distinct global corporate architecture for the brand.

Facts

Client:
Closed GmbH
Location:
Berlin, Germany
Status:
Completed
Programme:
275 sqm presentation

Credits

Interior Design:
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-7
Team:
Johanna Egenolf, Elena Bühler
Supporting architect(s):
A+O Architekten
Photography:
Axel Kirchhof