The German furniture brand e15 commissioned a new exhibition design for its fair presentations. In a spare black space, the products are elevated onto white platforms and cubes of different heights, displaying clearly the individual significance of each product. Their elevation also results in a different perspective onto the products, allowing a detailed view of the construction and design. Bold graphic text on platforms provides an informing and striking visual element for the presentation.
e15 Design und Distributions GmbH
79 sqm presentation
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
For the exhibition at furniture fairs in its 15th anniversary year, the modern furniture brand e15 commissioned a new exhibition stand concept. Intended to reflect a creative work environment, the stand design emphasised a studio character and showed the continual design process the brand lives. On raw industrial flooring, timber scaffolding with white plastic tarpaulin make up the stand walls, which are adorned by handwritten greetings of the brand’s befriended New York artist Mark Borthwick. Lighting is produced by fluorescent tubes in the improvised walls, and symmetrically placed as ceiling lights. Product models, material samples, furniture component parts, development images and drawings are all on display along with the finished products.