e15, Salone del Mobile 2011, Milan, Exhibition Design


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The German furniture brand e15 commissioned a new exhibition design for its fair presentations. In a spare black space, the products are elevated onto white platforms and cubes of different heights, displaying clearly the individual significance of each product. Their elevation also results in a different perspective onto the products, allowing a detailed view of the construction and design. Bold graphic text on platforms provides an informing and striking visual element for the presentation.

Facts

Client:
e15 Design und Distributions GmbH
Location:
Milan, Italy
Status:
Completed
Programme:
79 sqm presentation

Credits

Architecture:
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
Team:
Farah Ebrahimi, Jan Philip Holler, Peter Janko
Photography:
Andreas Mikutta