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The multibrand store Simeone was commissioned in the centre of Crema, 50km outside of Milan. Central to the interior design of the three-floor store is the magazine-style shopping experience. Unevenly placed cubes in different shapes were specified throughout the space as presentation modules. Select materials including solid oak wood were used throughout the three floors to achieve an open, inviting and discovering retail space which houses a multitude of brands. Linear black clothing racks and hooks generate a connecting graphic element throughout the store.
- Crema, Italy
- 190 sqm store
- Interior Design:
- PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
- Iris Kerber, Kathrin Mainka
- Alessio Bolzoni