In 2004, the commission was to develop the first retail stores for the brand in Europe, beginning with Frankfurt and Berlin. The interior design for American Apparel focuses on the represented product. A combination of front-facing presentation and nearby storage allow for an effective communication with the customer. The choice of simple materials and partially pre-made shop fittings match the casual aesthetics and ecological message of the manufacturer.

Facts

Client:

American Apparel

Location:

Berlin, Germany

Status:

Completed

Programme:

102 sqm store

Credits

Interior Design:

PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9

Team:

Johanna Egenolf, Bettina Stenger

Lighting:

ERCO

Curtains:

Kvadrat

Photography:

ERCO GmbH