American Apparel, Berlin, Interior Design


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In 2004, the commission was to develop the first retail stores for the brand in Europe, beginning with Frankfurt and Berlin. The interior design for American Apparel focuses on the represented product. A combination of front-facing presentation and nearby storage allow for an effective communication with the customer. The choice of simple materials and partially pre-made shop fittings match the casual aesthetics and ecological message of the manufacturer.

Facts

Client:
American Apparel
Location:
Berlin, Germany
Status:
Completed
Programme:
102 sqm store

Credits

Interior Design:
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
Team:
Johanna Egenolf, Bettina Stenger
Lighting:
ERCO
Curtains:
Kvadrat
Photography:
ERCO GmbH