In 2004, the commission was to develop the first retail stores for the brand in Europe, beginning with Frankfurt and Berlin. The interior design for American Apparel focuses on the represented product. A combination of front-facing presentation and nearby storage allow for an effective communication with the customer. The choice of simple materials and partially pre-made shop fittings match the casual aesthetics and ecological message of the manufacturer.
- American Apparel
- Berlin, Germany
- 102 sqm store
- Interior Design:
- PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
- Johanna Egenolf, Bettina Stenger
- ERCO GmbH