American Apparel, Berlin, Interior Design

In 2004, the commission was to develop the first retail stores for the brand in Europe, beginning with Frankfurt and Berlin. The interior design for American Apparel focuses on the represented product. A combination of front-facing presentation and nearby storage allow for an effective communication with the customer. The choice of simple materials and partially pre-made shop fittings match the casual aesthetics and ecological message of the manufacturer.

Facts

Client:
American Apparel
Location:
Berlin, Germany
Status:
Completed
Programme:
102 sqm store

Credits

Interior Design:
PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN, planning phases 1-9
Team:
Johanna Egenolf, Bettina Stenger
Lighting:
ERCO
Curtains:
Kvadrat
Photography:
ERCO GmbH